Half-page ad for a travel agent magazine. The magazine has a long shelf life (quarterly issues), so the main objective was to provide evergreen, yet useful, information. In turn, we highlighted Vacation Express' SMILE program- a collection of family friendly resorts. I couldn't help but play on the collection's name and use a bright welcoming photo with smiling children. I let the image take control of the background so that it could stand out in the pages.
The main challenge with this piece was incorporating an already existing schedule grid, a last-minute decision by content. The grid's initial design was too strong of a contrast with its colors and font, so I updated those elements to provide a better flow