Your Palace Awaits- Email Campaign
Email campaign for webinar. Place resorts has multiple hotels catering to different audiences, so I knew I wanted to find an image that would cover the brand in a general sense. Once learning the webinar would highlight its new Moon Palace resort in Jamaica, a family friendly resort, I decided one of their lifestyle images that highlighted a family. I stuck with a color scheme and font closely aligned with that of Palace.
My biggest hurdle with this piece was the heaviness of the description. I wanted the image to have room to breathe, but also make sure the text wasn't lost. I started with a standard rectangular background, but it didn't really give the top any personality. Playing with the angles and transparencies helped to give the text's background the personality and modern feel I was looking for.