Set of image ads for Vacation Express. The ads were meant to be generic and evergreen, and there was little instruction outside of that. I decided to focus on highligting Vacation Express' key customers: family, singles, and couples.
Though the layout is different for all, I kept consistency with the type and color scheme. The change in layout helped to allow optimal breathing room for the images. Also, after some time, the performance results from each will help determine the ideal style for our generic ads.