AHC Media Booth
Shortly before a busy trade show season, I was tasked with creating a new large trade show booth. The former piece was heavy with content, and did not reflect the style of the brand. My goal for this piece was to create a booth that could stand on its own. The sales reps mentioned multiple times that busier trade shows led to longer lines at the booth, and in some instances booth visitors had no knowledge of AHC before visiting. With the booth I created, visitors (or a passerby) can easily get a snapshot of the company.
In laying out the content, I worked with a high priority placement strategy. The company's logo and tagline taking first priority (and highest placement), with the products available following below. For the lower half, I place the company's value propositions along the lefthand side, and went with a a graphic pattern along the right to add some personality to the brand. I also added a quick call to action to the pattern to both break it up as well as highlight the group packaging option.