Each year, Vacation Express (VE) offers a series of trade shows for travel agents. This year’s identity was kept generic as the presentation’s theme had yet to be determined.
I was asked to work with my first thoughts when thinking of the company and go from there. Easily, my first thoughts were of the beach, but that was too generic for my liking. As I kept thinking, I thought of traveling and planes, as VE provides non-stop flights from multiple cities. Working then from planes/travel, I thought of identifiers of an airport and luggage tags came to mind. Drawing inspiration from vintage luggage tags, I created tags for each destination.